What this project is about.
PayPal's AI Summit launched the company's global AI strategy under the theme “We Are AI Native.” Produced by experience agency FUEL and hosted across five event spaces with a worldwide livestream, the two-day summit blended keynotes, hands-on labs, immersive demos, and partner showcases from OpenAI, Nvidia, and Google. On-site production supported executive interviews and event storytelling inside a fast-moving conference environment.
Why it mattered.
Demystify AI for every PayPal employee — not just engineers — and translate a dense two-day agenda into content that could travel long after the room emptied. The production had to move at the pace of a live event while protecting interview quality, executive time, and brand consistency across five parallel spaces.
Who this story centers.
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How the work was made.
A custom-built podcast studio sat at the center of the summit floor as a live content engine, capturing “post-match” speaker interviews immediately after each session. The setup was designed for quick turnarounds: controlled lighting and audio, a repeatable multi-camera framing, and a booking flow that pulled speakers straight from stage to studio while their ideas were still fresh.
The making of it.
- Production Type
- I was on site for three days filming the summit to capture the recap video and supporting content. Two days of programming unfolded across five event spaces with a global livestream, covering keynote and panel sessions, 17 interactive labs, and 10 industry-expert talks. A custom podcast studio ran in parallel as a live interview pipeline, pulling speakers straight from stage while their ideas were still fresh.
- Deliverables
- Executive and speaker interviews
- Live podcast studio capture
- Event and session coverage
- Recap and long-tail social content
On location.
The films.
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Where the work goes.
The summit reached over 6,000 PayPal employees worldwide — 700 in person and more than 5,000 remotely. The podcast interviews extended the experience well beyond the two days, giving PayPal a bank of authentic, future-facing content and reframing AI as part of the company's everyday culture.
Made with.
- Experience Agency
- FUEL
- Client
- PayPal
- Summit Photography
- FUEL



